Martha Stewart Teams up with Cannabis Company
Martha Stewart is better known for her exquisite cooking and gourmet cuisines. A woman who has built an empire as the doyenne of the domesticity is now stepping into the cannabis industry and teaming up with a Canadian company to create a new line of hemp-based CBD products.
Could this be a new era for the cannabis cuisine?
Chief Exec. Bruce Linton of the Ontario-based company, Canopy Growth Corporation, said Ms. Stewart would have an advisory role in the company and assist with the development and brand position of a new line of medicine to help human and animals alike. They are currently developing something for pets, which they hope to introduce very soon he said.
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” Ms. Stewart said in a statement. “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
Martha is now 77 years of age and is the latest of celebrities to hop on the cannabis movement. Her objective is to bring the companies products to a more mainstream audience. Back in 2016 Whoopi Goldberg released her popular brand Whoopi and Maya and created a controversial movement.
However the real pioneer in the industry is rapper Snoop Dogg, creating his own brand of marijuana products in 2015, along with Merry Jane, a media company that promotes the marijuana culture.
The two know one another very well, having co-hosted a popular show back in 2016 on VH1 called “Martha & Snoop’s Potluck Dinner Party,” which featured many different celebrities. Canopy works with Snoop Dogg as well producing products sold under his brand.
The cannabis plant contains dozens of cannabinoids, among them THC (tetrahydrocannabinol) and CBD (cannabidiol). THC has the psychoactive properties that make people feel high but are toxic to animals. CBD, on the other hand, offers the benefits without the buzz. Industrial hemp, used to make textiles and paper, is also used in pet products because its THC levels are negligible
As Ms. Stewart was approached by several manufacturers seeking brand partnerships, she decided to stick with one that she knew was reputable and that her fellow pal Snoop had his paws deep in already.
What will we see come from Martha next as she dives into the cannabis hemp industry?
Source – https://www.nytimes.com/2019/03/01/business/martha-stewart-cannabis-pot.html